Network Execs "Seething Behind The Scenes" Over Obama Press Conferences [View All]

Consider the source, but it sounds logical. Money talks.


Obama drama
Nets take a stand against primetime pre-emptions

By John Consoli

May 7, 2009, 08:47 PM ET


By and large, they personally forked out for his campaign, they voted for him, and they know he is capable of boosting TV ratings just by making an appearance.

But executives at the Big Four broadcast networks are seething behind the scenes that President Obama has cost them about $30 million in cumulative ad revenue this year with his three primetime news conference pre-emptions.

Now top network execs quietly are hoping that Fox's well-publicized rejection of the president's April 29 presser will serve as precedent for denying future White House requests for prime airtime.

"We will continue to make our decisions on White House requests on a case-by-case basis, but the Fox decision gives us cover to reject a request if we feel that there is no urgent breaking news that is going to be discussed," said one network exec, who, like all, would not speak for attribution fearing repercussions from the administration.

"If the president wants to make it tough for your network, he can," the exec added.

Another network executive confided, "Nobody wants to take on the White House, so we'll have to tiptoe through this."

Although Obama's post-election visits to NBC's "The Tonight Show With Jay Leno" and CBS' "60 Minutes" served as major ratings boosts, the love affair between the networks and the Democrat darling actually might be cooling: There are too many demands, and too much money is at stake.

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