2. They should place this ad on channels that appeal to an older demographic
Not Fox News themselves, I doubt they'd accept such a hard-hitting ad, and Fox News viewers are people who would vote Republican even if Gingrich were to show up at their door and punch them in the face repeatedly. But those tv stations that show old black and white shows from the 50s and 60s would be a prime target, as would the main broadcast networks (I don't want to give the impression that I think seniors only watch reruns of shows from their youth - I'm sure they watch the same comedies and dramas as everyone else).
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