Reply #36: Mark has been called "Master of the Message" [View All]

http://www.burson-marsteller.com/About_Us/Global_Leadership/Lists/GlobalLeadership/DispForm.aspx?ID=1&nodeName=Global%20Leadership&SubTitle=Mark%20J.%20Penn

Mark has been called "Master of the Message" by Time Magazine; "The king of polls" by the London Times; and an "incandescent intellect" by the New York Times. On his wall are notes saying "you were brilliant" from Tony Blair after his historic third win and "thanks" from Bill Clinton after his impeachment acquittal along with photos of Mark working with CEOs including Bill Gates and Bill Ford, Jr. The Washington Post, in "Politics and Policy by the Numbers" summed up his influence in the White House and the corporate boardroom as a "unique vantage point: adviser to the preeminent innovator of the past decade in the realm of politics, Bill Clinton, and the preeminent innovator in the realm of business and technology, Bill Gates."

The techniques applied to these political and corporate battles were honed from early major corporate experiences with AT&T, Texaco and others. In "The Guru of Small Things" the New York Times explains how he has combined innovative techniques of micro-targeting, issue-based messaging and visual message testing to win major corporate, marketing and political battles.

Today, Mark serves as strategic consultant to several Fortune 500 companies and CEOs on a wide range of image, branding and corporate reputation issues. His client relationships include Ford Motor Company, Merck, Verizon, BP, McDonald's and Microsoft. He has been a key adviser to Bill Gates and Steve Ballmer since 1998, helping Microsoft affect a complete corporate turnaround from anti-trust scandal to Most Trusted Company (Wall Street Journal).