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Reply #17: I suspect it is largely a marketing ploy [View All]

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Home » Discuss » Archives » General Discussion (1/22-2007 thru 12/14/2010)

Douglas Carpenter

(1000+ posts) Send PM | Profile | Ignore

Tue May-04-10 08:48 PM
Response to Reply #16

17. I suspect it is largely a marketing ploy

A trip into any Barnes and Noble will reveal that a lot more people are spending their money buying New Age and Evangelical writings then are buying serious works of research and scholarship.

I suppose the idea that they pander to both the pop culture Evangelical audience and the pop culture New Age market simultaneously is something the 700 Club would never do. But it is certainly not history.

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