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http://www.rawstory.com/news/2006/Littleknown_media_psychology_firm_sees_Gore_0601.htmlLittle-known media psychology firm sees Gore landslide, Clinton flop
RAW STORY
Published: Thursday June 1, 2006
A new behavior prediction tool by a media psychology firm is forecasts a landslide victory for former Democratic Vice President Al Gore in the 2008 presidential election should he run for office -- but says if Sen. Hillary Clinton (D-NY) wins the Democratic nod, any potential Republican challenger will emerge victorious, RAW STORY has learned. More from their release (hat tip Political Wire:
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These are among the surprising findings reported by Dr. James N. Herndon, a media psychologist with Media Psychology Affiliates. Using a new research tool called Affective Encryption Analysis, Dr. Herndon led an investigation into the likely outcome of the 2008 Presidential election.
“Affective Encryption Analysis is a new behavior forecasting tool that looks at how our feelings and emotions can influence our long-term actions,” explains Dr. Herndon. “Traditional survey techniques are not very good at predicting trends. Affective Encryption Analysis was developed to dig deeper into the emotional factors that control our future behaviors.”
Although created as a potential tool for the intelligence community, Affective Encryption Analysis has seen its early uses in the political arena.