CBC clicks online - Tara Perkins... Toronto Star re: CBC.ca

CBC clicks online
Jun. 19, 2006. 06:57 AM
TARA PERKINS
BUSINESS REPORTER
Toronto Star


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"People didn't believe in the Internet. They were skeptical about it. The company didn't have five cents to rub together. We were nervous. We were entrenching. We were worried about the future. And, at that time, a small group of folks made a pitch to managers of this ... company to say we should invest in online news."

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So, where are we today?" she continues. "We have 160 people working for the website. We have 750,000-plus pages of material online. ... Over the years, I think we've won every major award out there. ... Our audience over the past year has increased 60 per cent ... and we are the Number 1 news media website in Canada since December, and still holding steady at the Number 1 spot ...

"We're not just a rising tide raises all boats. We're overachieving. We're doing better than everybody else."

Data from comScore Media Metrix puts the combination of CBC and Radio-Canada's websites in the Number 1 spot.

"CBC.ca has become a dominant and credible brand on the Internet," even beyond Canada's borders, said Ian Morrison, spokesperson for Friends of Canadian Broadcasting.

"In my own opinion, I think it's because it stands out. It's different than a number of its competing sites," he said.

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