American Research Group Finds Bush "100 Days" Ad Tests Poorly

The polling organization American Research Group has started testing campaign ads. They did so with Bush's "100 Days" ad, and the results came back very weak.

http://www.americanresearchgroup.com/ads/Bush100/

n/t

Works fine.

Here it is again:

http://www.americanresearchgroup.com/ads/Bush100/

First, I'm glad the ads aren't playing well.

Second, that kind of monitoring is scary crap!

They are surrounded w/ yes-men. They pay people do and make whatever they say. I'm sure they told Rove and the Chimp "Yes sir, brilliant ad, it tested throught the roof!" They are certainly not going to tell the chimp-emperor he has no clothes.

There's really nothing they can do at this point except play dirty, and even that might not work. I like to repost this every once in a while:

Remember when you were a kid and some new toy would come along and the commercials for it were plastered all over the Saturday morning cartoons and before you knew it everyone you knew had one and of course, you had to get one too? It looked so great in the commercial, shiny and fun and promising endless enjoyment. I'm sure it happened numerous times during your childhood. Only, you get the toy and it's not nearly as fun as it looked and it breaks after using it a couple of times. The dissapointment and resentment would well up every time you saw the commercial after that. You knew the truth now and no amount of marketing would ever get you to buy another one of those toys. Maybe they'd sucker you in again for a NEW product, but that toy? History.

Bush is that toy. He was sold to the American people through a marketing and propoganda campaign of epic proportions. 9/11 didn't change Bush, it changed the way the country saw him. The country desperately needed a leader and they projected everything they thought a leader should be into Bush. Unfortunately for Bush and his bosses, they picked a defective product to foist on the American people.

The lustre has worn off and no amount of PR or marketing or propoganda can bring the people back to once again accept what they now know is a defective product. Bush's neocon bosses might have actually been able to pull off their complete seizure of the country if they had picked a different puppet. Someone who had at least a modicum of competence. Bush is not that puppet. He has neither the competence, the charisma or the intelligence. He's lazy, incurious, dull-witted, boorish, obnoxious and astoundingly arrogant. He's defective through and through right down to the very core of his essence and no amount of propoganda or PR will make people believe otherwise now.

And in addition, Rove, who one can say is the puppet master, is not all he's cracked up to be. I've never shared the opinion of many that Rove is brilliant. I've always thought he was a low-brow, ham fisted goon with a few obvious moves: Massive full frontal attack, or backstab and bait and switch. He's over rated.

Always remember, he didn't get the Chimp in by WINNING the election. If he could have done it that way, with smarts and finesse, I would say it was brilliant. To actually successfully sell a defective product takes brilliance. His tactics however, were ruthless thuggery and threats of violence and complete reliance on the Supreme Court. Nothing brilliant there. The Chimps approval ratings skyrocketed because of 9/11, not Rove's brilliance. A brilliant Political strategist would have been able to sustain those numbers. Rove is unable to do that and has NEVER been able to do that. He's a moron and he sucks at his job. He doesn't understand subtlety or nuance or the big picture. He's neither the intellect, the insight or the instincts of a brilliant person. What he does have is vicious ruthlessness in abundance and a propensity to take big risks. That's not brilliant, as a matter of fact, with no sense of moderation, it's quite stupid.

There's no marketing tactic, no amount of propoganda, no selling this defective product anymore. The best they can hope for is another anemic, short-lived blip in the polls as a result of some stunt, like capturing Bin Laden. This ride is over.

Keep in mind, I'm not claiming they won't "win" the next election, they very well might, but it won't be because they get the most votes.

I love that line..

'My Little Pony' ads that showed little girls hugging their ponies, and little colored hearts were flowing out of them (as a result of being so loved, apparently; of course, they were just effects added in by the advertisers) and little girls all over the country were being really disappointed when they got their ponies and hugged them and no little hearts flowed out??
That's what we have here. We were sold a bill of goods and got bupkes.

"Believing his own bullshit"

Bush Job Approval Ratings
3/11/04 Approve Disapprove Undecided

Overall 45% 48% 7%
Economy 38% 56% 6%

will lose. Why even discuss this scenario at all ? The Bush campaign has self-destructed (not that it had much to work with).

Geez, makes you long for the out-of-the-park homer that was the Willie Horton commercial.

I swear, if you invited the Bush campaign team to a landslide they'd somehow stop the rocks from falling.

Not that I'm complaining, of course . . .

Like father like son....