According to Fairness and Accuracy In Reporting (FAIR):
"The Fairness Doctrine has two components. First, and most importantly, it affirmatively requires that each broadcast licensee carry some coverage of controversial issues of public importance. This ensures that every broadcaster meets its duty to inform the electorate on public issues.
The better-known second prong of the doctrine requires reasonable balance in the coverage of these issues in a station's overall programming. The station has broad discretion on how to provide balanced coverage -- be it through news, talkshow discussions, guest editorials or other programming."
The Fairness Doctrine was enforced from 1949 through 1987, and compliance with it was a condition that broadcast licensees were required to comply with to receive and to renew their license. Over the years, a wide variety of organizations (energy, environmental, and health among others) used it to obtain reply time in ballot issue cases.
For a brief history of the politics and legal decisions affecting this regulation, see "Breeding a press of water carriers, or the "Age of Aquarius" - Part III: "Borking" the Fairness Doctrine" by James Higdon.
In the article this description is quoted from, FAIR cites one example of how this regulation could be implemented... for every three or four minutes of paid broadcast advertising advocating a particular cause, the opposing view would be allowed a minute or so to respond.
Why Is It No Longer Enforced?
The FCC stated: "We no longer believe that the Fairness Doctrine, as a matter of policy, serves the public interests. In making this determination, we do not question the interest of the listening and viewing public in obtaining access to diverse and antagonistic sources of information. Rather, we conclude that the Fairness Doctrine is no longer a necessary or appropriate means by which to effectuate this interest. We believe that the interest of the public in viewpoint diversity is fully served by the multiplicity of voices in the marketplace today and that the intrusion by government into the content of programming occasioned by the enforcement of the doctrine unnecessarily restricts the journalistic freedom of broadcasters. Furthermore, we find that the Fairness Doctrine, in operation actually inhibits the presentation of controversial issues of public importance to the detriment of the public and in degradation of the editorial prerogative of broadcast journalists."
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http://www.savagestupidity.com/fairness-doctrine.htmlThe FCC pretty well abolished that Fairness Doctrine during the Reagan administration, and hate-radio took ther cue from that and expanded to it's present near monopoly position. Bring back the Fairness Doctrine, and if we have to take Bush with it, so be it.
pnorman