I want to hear bush/cheney 2004 campaign ads

Imagine that you are their 2004 campaign manager, with $200 million (maybe $400 million) to spend on advertising. Please suggest some "effective" repuke presidential ads for the 2004 home stretch, running against ANY of the current Dem. front-runners.

Hint: such ads usually deal with economic strategies, social programs, national security & Defense, diplomacy, Cabinet members, the environment, energy policies, taxes/deficits, budget, job security, Health Insurance/Medicare/Social Security proposals, honesty & integrity (gotta stop with that one - ROTFLOL).

One from "Wag The Dog" immediately comes to mind: "Just doesn't sound right - 'changing horses in midstream'". (Sarcasm welcome here)

Unless they're dumb...(hmm...)
If I were George W. Bush and not so dumb, I would just show footage of 9-11, reining people in with some sort of nostalgia factor.