Where would Jesus shop? According to union-backed critics of Wal-Mart Stores Inc., not at the world's largest retailer. WakeUpWalMart.com on Thursday unveiled a religious-themed campaign Thursday asking shoppers whether God wants them to buy things from the Bentonville, Ark.-based company.
The group, funded by the United Food and Commercial Workers union, launched a TV ad and released a letter signed by 65 clergy members and religious figures. The group says Wal-Mart's policy over wages, health benefits and other issues harm families and communities. Wal-Mart accused the group of using union dues to exploit religion and said it would give nearly $200 million in cash contributions to charities this year.
The 30-second TV spot, starting Friday in Alabama, Arkansas, Georgia, Kentucky, Oklahoma and Texas, is part of the latest seasonal-themed campaign against Wal-Mart. The TV ad starts with a picture of a Bible-like tome and an off-screen narrator who says, "Our faith teaches us 'Do unto others as you would have them do unto you.'
"If these are our values, then ask yourself: should people of faith shop at Wal-Mart this holiday season?"
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