A very telling statistic - most looked-up word of the year:

is 'integrity' in online searches:

http://www.cnn.com/2005/US/12/10/top.word.ap.ap/index.html

<snip> "In a year filled with political wrangling, natural disasters and pop culture curiosities, Americans turned to Merriam-Webster to help define it all."</snip>

<snip>
"topping the list is a word that some say gives insight into the country's collective concern about its values: Integrity.

The noun, formally defined as a "firm adherence to a code" and "incorruptibility," has always been a popular one on the Springfield-based company's Web site, said Merriam-Webster president John Morse. But this year, the true meaning of integrity seemed to be of extraordinary concern. About 200,000 people sought its definition online."</snip>

Here is the top 10:

http://www.cnn.com/2005/US/12/10/word.sidebar.ap.ap/index.html

I guess 'war-monger' and 'dumbass' are broadly understood terms.