originalMore on Monsanto Sneaking GM Trait into So-Called Healthier Soybeans
Kellogg makes big mistake: USA: Kellogg moves to low linoleic oil to cut trans fats
Source: just-food.com
09 Dec 2005
http://www.just-food.com/news_detail.asp?art=62683&dm=yesCereal company Kellogg has today (Friday) announced a major investment in
new technologies that will make it possible to reduce or eliminate trans
fatty acids while also minimizing the saturated fat content of its products.
As a major part of this investment, Kellogg will become one of the first
food manufacturers to use low linolenic soybean oil through an agreement
with Monsanto. Kellogg will use Monsanto's Vistive low-lin soybean oil to
reduce or eliminate trans fatty acids in a number of its products.
?Kellogg has a longstanding history of innovation, which is why we are among
the first to invest in low-lin oils to reduce or eliminate trans fatty acids
in our products," said David Mackay, president and chief operating officer.
"Our goal is to make use of the most innovative ingredients possible and to
encourage the accelerated production and adoption of low-lin oils so the
public will benefit from this breakthrough technology. This is one of many
steps we are taking to continue to provide healthy alternatives to
consumers."
Kellogg anticipates introducing some products reformulated with Vistive oil
in early 2006. However, MacKay noted there currently is a significant
shortage of low-lin soybean oil. In order to meet future demand, soybean
farms will need to transform their production methods, and food
manufacturers will need to signal their intention to use low-lin soybean
varieties.
According to the United Soybean Board, in 2005, farmers planted about
200,000 acres of low linolenic soybean varieties. Nearly a million acres are
expected to be planted in 2006 to meet the anticipated demand for low-lin
soybean oil and significantly more will be necessary to replace the more
than 5bn pounds of partially hydrogenated soybean oil used annually in the
United States. Currently, soybean oil accounts for 80%, or 17.5bn pounds, of
the oil consumed in the US and is the most widely used oil in food
production.
~snip~
.
.
.
complete article
here