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Ford backs down in a big way - will sell and adv. to gays

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donsu Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-15-05 01:48 PM
Original message
Ford backs down in a big way - will sell and adv. to gays

http://americablog.blogspot.com/2005/12/we-won.html

-snip-

The Ford Motor Company today released the following letter (below) clarifying that whatever did or did not happen behind closed doors with the American Family Association (AFA) two weeks ago, the company is NOT backing off of its support for the gay community or gay advertising (in contrast to what was reported over the past two weeks).

According to the AFA and media reports over the past two weeks, in order to avoid a boycott from the extremist gay-hating organization, Ford allegedly agreed to:

1. No longer run ads promoting Jaguar or Land Rover in the gay press.
2. No longer support gay events or organizations.
3. Continue running Volvo ads in the gay press, but no longer tailor those ads to the gay community (i.e., in the future such ads would be the same ads that are run in the mainstream media, rather than the crafting the ads to appeal to a gay readership).

Ford addressed and resolved each of our three concerns regarding the above:

1. Ford announced that it will continue to support gay organizations and gay events in the coming year and beyond.

2. Ford is going to run advertisements in the gay media NOT ONLY promoting the Jaguar and Land Rover brands, but the ads will promote ALL of Fords brands, by name, including Jaguar and Land Rover.

3. Ford states unequivocally that it will continue to tailor its ads for the specific audience it is trying to reach, and then goes one step further. Ford challenges us to keep an eye out on their upcoming ads in order to verify that they will in fact be tailored.
-snip-
----------------------------

copy of Ford's letter can be read at this site.

power of the people actually worked this time. amazing.
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BOSSHOG Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-15-05 01:52 PM
Response to Original message
1. What would become of AFA if there were no hate in the world?
Corporations should ban together and tell the tax exempt mother fuckers to suck their big corporate cocks. AFA "leaders" and their membership are sad, pathetic, disgusting excuses for human beings who have no concept of constitutional liberty while enjoying it every day of their pathetic hatefilled lives. Thanks FOMOCO and don't ever buckle under again.
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applegrove Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-15-05 02:03 PM
Response to Original message
2. Yes!
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underpants Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-15-05 02:11 PM
Response to Original message
3. With "leadership" like this it is amazing that they can't make a good car
:sarcasm:

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junkiebrewster Donating Member (371 posts) Send PM | Profile | Ignore Thu Dec-15-05 02:12 PM
Response to Reply #3
4. OK, now THAT's funny. N/T
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Psychmd Donating Member (110 posts) Send PM | Profile | Ignore Thu Dec-15-05 03:54 PM
Response to Original message
5. Let's see...which group has more money to spend on luxury items?
Gays or right wingers? Ford made the best business decision.
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