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Western European society -- from whom we take the majority of our traditions -- is an extremely individualistic society. That individualism is a legacy of the Enlightenment, for better or worse. At its best, individualism can spur innovative thinking and spread ideas far and wide. At its worse, it can turn into a base consumerism where people's main concern is acquiring possessions to display status.
I have become convinced that the legacy of the Enlightenment is rapidly reaching an inglorious end. Individualism has taken us down a path that sees us mindlessly gobbling up the remaining resources on the planet for some of the stupidest reasons that can be thought of. The only thing that will save us is some form of collectivism. Not in the old "Soviet collective farm" sense, but rather a sea-change in values systems in which we weigh our decisions not against short-term pursuit of happiness, but rather in overall effect to our communities, our planet, our children, and our future generations.
As an example, take the approach to environmentalism in the western world. People claim to care about the environment -- so long as it does not affect their ability to consume. But tell people that they can no longer buy a hair dryer for $3.99 or drive an SUV, and they will howl in protest about how you are taking away their "freedom". George Will was actually correct, in a way of speaking, when he recently tarred environmentalism with the term "collectivism". In order for environmentalism to be truly effective, it HAS to be collectivist, because it is dealing with collective resources that we must share as a society. Will's argument would be that environmentalism inhibits the extreme individualism he holds so dear -- an individualism that celebrates the right of a singular person to spoil the earth in his or her personal "pursuit of happiness".
What the OP is talking about is the struggle between collectivism and individualism. I think that is a struggle that is at the center of just about every major problem we are facing today -- environmental devastation, poverty, global warming, uncertain energy futures, etc. I also think that the only way we ever will solve these problems is with a major shift toward collectivism and away from individualism.
For a little more on this dynamic, you can read any of the writings of the Frankfurt school -- Theodor Adorno, Max Horkheimer, Herbert Marcuse, Jurgen Habermas. Or, you could check out Carol Gilligan's work on childhood development between boys and girls, and the notion of "individual rights" versus "collective responsibilities".
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