http://www.imdb.com/news/sb/#tv3Viewers who have access to personal video recorders don't always skip commercials and are more likely to stay with ads for some products -- like beer -- than they are for others -- like credit cards and fast food, according to a study conducted for the British media management firm Mindshare. In a study of 1,000 homes equipped with PVRs, researchers discovered that while only about one-third of viewers skipped beer ads, 93 percent skipped those for fast food and credit cards. The study suggested that, as PVRs proliferate, some advertisers may withdraw from the medium or insist that their spots only be included in live broadcasts, like sports events, when viewers are less likely to record programs for later viewing, or they may switch to product placement. .
I guess we know what we like and that's beer!!!
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