He cooks, he cleans and shares the cheque on dates but is today's modern man ready to take more than a passing interest in planning his wedding?
Sales of Stag & Groom, which bills itself as the world's first wedding magazine for men, will depend on whether the British bi-monthly succeeds in convincing men that popping the question is just the first requirement if they want to marry.
As Brits tie the knot older and spend more on their nuptials, the market around weddings has ballooned but nearly all advertisements are aimed at women who do most of the planning.
The new journal, whose first issue appeared in February, tells men to get off the couch and do their part.
http://www.abc.net.au/news/newsitems/s1119076.htm