Selling lifestyles or selling cars?

Do television commercials influence how and what you buy? I've seen particularly that car commercials are all out productions, and there is hardly ever a normal, everyday person in any of them, except for perhaps mini-van commercials.

It seems that regardless of whether they are selling Kias or Caddies that it's not a car they're actually selling, but some elite Nirvana that goes with a particular car's image. Monument Valley, for one, never looked so good!

If they had a simple commercial, with a nice but simple car, would you be less inclined to buy it? Or are the Lexuses, the Buicks, the Land Rovers and the Lincolns really worth spending brazillions of dollars on? Does anyone really think it would be easier to pick up members of the opposite sex if they had a nicer car?

Other than perhaps the famous Honda commercial (the Rube Goldberg one from a couple of years ago), has any car commercial really impressed you that much that it was a factor in buying a new car?

which is another way of merchandising vanity, individuality; keeping up with, or surpassing 'the joneses' and such :shrug: we drive a focus, and come to think of it...i've never seen a tv commercial about a focus weird huh

into a tight parking spot, couldn't open the doors and climbed out the hatchback.

he was worried the other guys wouldn't be able to get out B-)

that's not our focus just a pic of how routine they are
:rofl:

Fuck lifestyles, give me tire melting, neighbor waking, cop chasing, eco-hating horsepower anyday and I'll give you insanity on wheels.

My latest cream machine:




Will make 450HP with air filter, muffler and prom mods. 4 wheel burnouts up and down my street till I destroy the tires and then do it again when I replace them.

That is if I had $46,000.000 + cost of mods.
:evilgrin:

they have to work on many levels in order to convince you to make a major purchase which depreciates so rapidly.

When I buy a car I'm looking for something dependable that will last. I ignore commercials completely and look to Consumer Reports and similar rating guides.