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Going back to the Led Zeppelin example I posted earlier in the thread, I'm sure Cadillac wanted the "Rock & Roll" drum and guitar lick intro to present an "attitude"...most likely that of the average Cadillac driver. I question the accuracy of their assessment, BUT...
That Lennon song was sort of a marker along the sixties highway, a simple yet bold statement about the world and how it would be a better place if we thought less about ourselves and more about the world we live in ("Nothing you can do that can't be done, nothing you can sing that can't be sung..."
And credit cards, for me, fall into the drugs / alcohol / gambling category: they can become an addiction that destroys lives. My sister had that addiction (probably still has...we haven't spoken for a few years). She got very addicted to eBay and the ease with which she could order all kinds of useless garbage and nick-nacks with a few clicks of the mouse. She'd max out her cards, and every time she got one of those "pre-approved" things in the mail, she'd fill it out and mail it right back to them.
So those commercials...with happy people with lots of stuff and classic rock playing in the background...seek to enable a whole new crop of credit card slaves, people seeking instant gratification with no regard for the consequences. Some people...like my sister...really don't care. One day she'll die and leave behind a massive debt. She just cares about right now.
Other people don't realize that potential employers can (and do) look at your credit history and use that as a deciding factor in hiring you. Credit card addiction can bite people in many, many ways, and leave a nasty scar behind.
The credit card companies should be ashamed in the same way tobacco companies should be ashamed, I guess (and I say that as a former smoker). Truth is, they're not.
:toast:
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