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http://www.cocs.com/jhoagland/amcult.htmlThey have a very long breakdown of the techniques these creeps use. sleep deprivation, disorientation, and sensory overload At the functions themselves (which start around 7:00pm on Fridays and 4:00pm on Saturdays), distributors listen to Diamonds' speeches. These speeches come in two varieties: 1) "our story"- this is when the Diamond tells the audience the story of how he became a Diamond. The point to this story is to teach the audience that the Diamond was once "human" like they were. This is related to the idea of the cult of confession. And, 2) "teaching" type- this is when the Diamond shares the "secret techniques" he that helped him become a Diamond... implying that the same techniques will work for the audience. And, yes, the "teaching" is not much more than "read more books, listen to more tapes, and attend more functions."
During the middle part of the evening (around 9:00pm or 10:00pm), the audience is given a "break" from the speeches when a live band comes on stage to sing a few songs. After the audience has practically become "numb" from the information they are trying to absorb, the band serves to further disorient with its loud music and flashing lights. After the band is finished performing, the speeches continue. At most functions, these speeches last well into the morning hours of 1:00am, 2:00am, or later. There are even stories about how Dexter Yager has been known to hold small, private meetings with people until 6:00am or 7:00am the next morning. Remember that these same people have to get up to eat the included-in-the-function-ticket breakfast served at 9:00am... and to attend the morning session at 11:00am! As a side note, most of these people who stay the night with Dexter usually claim that Dexter's speech "made more sense than anything I've heard in a long time." (actual quote) Then again, if anyone listened to one person lecture for 8 or 9 hours non-stop, they too would think is was "the best speech" as well!
At some point in the evening (around 11:00pm or later), the speakers on stage would yell, "Is anyone tired yet?" The response, of course, is that the audience wants to hear more. Saying you are tired is not acceptable, and if a distributor left the function to go to sleep, he would be labeled as someone who wasn't serious about building the business. And if your up-line believes that you are not "serious," this would, in turn, lead to less support. Around 2:00am, people are so exhausted and overloaded with information that they would agree to almost anything that is being said. After the entire weekend is over, most distributors are pumped with so much information that they are ready to sponsor everyone they meet. Are they excited that they just learned some great, new "sales technique" for selling Amway's products or are they excited about getting more people to "a function like this one?"
Of course, there is nothing wrong with motivating people at a weekend function, but do those people have to receive sensory overload from the combination of speeches, the live band (complete with flashing lights and loud music), and more speeches? Could the same amount of information be given in less amount of time, so people could analyze the material received? Or is the information not to be analyzed too deeply? Would the people in attendance find that they have heard the same information many times before on many of the audio tapes or other functions... and not have paid to attend this function?
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