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Wine tastes better with music!

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T_i_B Donating Member (1000+ posts) Send PM | Profile | Ignore Wed May-14-08 02:23 AM
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Wine tastes better with music!
http://www.telegraph.co.uk/news/uknews/1952381/Why-wine-tastes-better-with-music.html

Scientists said their research had established for the first time that music influenced taste, and claimed the results could have important implications for restaurateurs.

Prof Adrian North of Heriot Watt University in Edinburgh, added: "It is widely acknowledged within the scientific community that music affects behaviour, however this is the first time it has been scientifically proven that music can affect perception in other senses and change the way wine tastes. "The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent more powerful, rich and robust than when no music is heard."

The research was carried out with the Chilean winemaker Aurelio Montes, who also incorporates music in the winemaking process. He plays monastic chants to maturing wines in the belief that gentle vibrations will improve the quality of the product.

Mr Montes said: "It was a natural extension to link with Heriot Watt, to scientifically determine the impact that music has on how wine tastes."

According to his list of the ideal tracks to accompany wine, a Chardonnay slips down nicely accompanied by Atomic from Blondie, and Merlot is good with Otis Redding singing Sitting on the Dock of the Bay.
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