"The containers, like those used for lunchbox-sized fruit juices, go on sale in supermarkets next month in the latest attempt by the French wine industry to boost consumption among young urbanites.
Produced by Cordier Mestrezat, which has been selling fine wines since 1886, the 25cl product, called Tandem, will arrive in Britain next week at the London International Wine Fair.
“Instead of buying a soda to go with their sandwich, people might want a bit of Bordeaux,” David Bolzan, the managing director of Cordier Mestrezat, said. “If you’re having lunch at your desk and you want a drop of wine, you’re not going to get a bottle, a glass and a corkscrew. But you could buy a carton.”
His box comes with a “sensory straw” with four holes to send a spray of wine around the palate and “ensure you enjoy exactly the same sensations as with a wine glass”, according to Cordier Mestrezat."
http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/wine/article3941731.ece:yoiks: