When husbands controlled the family finances, their drunkenness was a threat to women and family. The "ugly prudes" were a group of women working towards social reform and working for temperance and prohibition.
Excessive use of alcohol destroyed the lives of many women who faced drunken husbands. The crusade against alcohol was a protest by women, in part, of their lack of civil rights. Women could not vote. In most states women could not have control of their property or custody of their children in case of divorce. There were no legal protections for women and children, prosecutions for rape were rare, and the state-regulated "age of consent" was as low as seven.
Most local political meetings were held in saloons from which women were excluded. At the end of the 19th century Americans spent over a billion dollars on alcoholic beverages each year, compared with $900 million on meat, and less than $200 million on public education.
By 1894, under "home protection" the WCTU was endorsing women's suffrage. By 1896, 25 of the 39 departments of the WCTU were dealing with non-temperance issues. However, temperance, especially in terms of alcohol., tobacco, and other drugs, was the force that bound the WCTU's social reforms together. To promote its causes, the WCTU was among the first organizations to keep a professional lobbyist in Washington, D. C.
The WCTU has proposed, supported, and helped establish:
- protection of women and children at home and work
- women's right to vote
- shelters for abused women and children
- the eight-hour work day
- equal pay for equal work
- founding of kindergartens
- assistance in founding of the PTA
- federal aid for education
- stiffer penalties for sexual crimes against girls and women
- uniform marriage and divorce laws
- dress reform
- travelers' aid
- prison reform and police matrons
- women police officers
- homes and education for wayward girls
- promotion of nutrition
- pure food and drug act
- legal aid
- labor's right to organize
- passive demonstrations and world peace
They are not "ugly", the people who point and laugh at them however, are.