Latest Breaking "Duh" News: Who honestly didn't see this happening?

From the first day I heard this idiot's commercial on the radio, I knew this was going to happen.
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http://news.yahoo.com/s/ap/20080522/ap_on_hi_te/identity_fraud_flap

ID-protection ads come back to bite pitchman

By JORDAN ROBERTSON, AP Technology Writer
Thu May 22, 7:09 AM ET

SAN JOSE, Calif. - Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security number next to his smiling mug.

Now, Lifelock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn't work as promised and he knew it wouldn't, because the service had failed even him.

Attorney David Paris said he found records of other people applying for or receiving driver's licenses at least 20 times using Davis' Social Security number, though some of the applications may have been rejected because data in them didn't match what the Social Security Administration had on file.

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security number.

Paris said the fact Davis' records were compromised at all supports the claim that Tempe, Ariz.-based LifeLock doesn't provide the comprehensive protection its advertisements say it does.

Who deserves it more than anyone. Fucking richboy tool.

I have been waiting for that!