You've underestimated the fury, tenacity and resolve of the American public on this one.
Asking folks to refrain from one day of gas purchasing may not seem like much, but big oil losing a day's worth of revenue WOULD make a impact. And, as stated in the message, this won't be a one-shot deal, either.
I'm old enough to remember the gas shortages that occurred during the winter of 1973-1974, when gas went up to a buck a gallon and people were driving those "Detroit Dinosaurs". Odd/even days. Fistfights between motorists in line waiting for gas. Shotguns and handguns being brandished at gas station owners. Unscrupulous individuals who didn't want to get in line like everyone else, so they siphoned gas out of other people's tanks. (You couldn't find a self-locking gas cap anywhere here in Northern Virginia.) It finally came to a head, and people started boycotting the major gas/oil companies, and directing their anger towards the Nixon Administration. Believe me, it makes a difference. It also affects the outcome of elections. During times such as this, it isn't a good idea to be too chummy with oil company executives.
It would be nice if everyone here in the D.C. area rode bicycles to work or utilized public transportation but, unfortunately, the population here has increased five-fold since 1974, and most people aren't willing to give up those gas-guzzling, luxury monstrosities. Have you had an opportunity to ride on our bus/subway system lately? Always crowded, Metro is increasing fares next month, and they keep extending rush hour to take advantage of higher fares. So, not only are we being gouged at the pump, we're being bled to death on our bus and rail transportation, as well. (BTW, those buses run on gas, and when the price of petroleum goes up, so do the fares.) Ditto taxis: Cab drivers pass on increased gas prices to their fares. And cycling? Yeah, there are some here who do, but you're not going to get a majority of 4.5 million people here to start pedaling. Oh, and let's not forget the immigrant population here who are working at minimum-wage jobs. What will they do when the price of taking a bus or filling up their gas tanks takes a bigger and bigger bite out of their measly paychecks?
My friend has owned his own small electronics business since 1978. Since his company is a mail-order business, he has to charge his customers more for shipping rates, both domestic and international, because the USPS, UPS, FedEx and Airborne Express are raising theirs.
He's not laughing, believe me.
We've boycotted in the past and, believe me, we'll do it again.
P.S.: A friend of mine in Pennsylvania E-mailed me back after she'd received my forwarded message on the boycott. She informs me that it's actually "National Stick It Up Your Ass" Day, and that there are quite a few folks there who won't be gassing up that day. :)
Here's a link to a piece in today's Washington Post that says it all:
Mom and Pops Feel The Difference:
http://www.washingtonpost.com/wp-dyn/articles/A28722-2004May15.html(Updated for additional text)