After September11 , the mainstream media's blatant performance as the U.S Government's propaganda machine has only served to highlight the business of `managing' public opinion. The resultant `mistrust of the mass media' would at best be a political hunch or at worst a loose accusation, if it were not for the relentless and unswerving media analysis of one of the world's greatest minds. And this is only one of the ways in which Noam Chomsky has radically altered our understanding of the society in which we live. Rationally and empirically, he has unmasked the ugly, manipulative, ruthless American universe that exists behind the word `freedom', says ARUNDHATI ROY, in an essay written as an introduction for the new edition of Noam Chomsky.
Everybody knows that authoritarian regimes, regardless of their ideology, use the mass media for propaganda. But what about democratically elected regimes in the "free world"?
Today, thanks to Noam Chomsky and his fellow media analysts, it is almost axiomatic for thousands, possibly millions, of us that public opinion in "free market" democracies is manufactured just like any other mass market product - soap, switches, or sliced bread. We know that while, legally and constitutionally, speech may be free, the space in which that freedom can be exercised has been snatched from us and auctioned to the highest bidders. Neoliberal capitalism isn't just about the accumulation of capital (for some). It's also about the accumulation of power (for some), the accumulation of freedom (for some). Conversely, for the rest of the world, the people who are excluded from neoliberalism's governing body, it's about the erosion of capital, the erosion of power, the erosion of freedom. In the "free" market, free speech has become a commodity like everything else - - justice, human rights, drinking water, clean air. It's available only to those who can afford it. And naturally, those who can afford it use free speech to manufacture the kind of product, confect the kind of public opinion, that best suits their purpose. (News they can use.) Exactly how they do this has been the subject of much of Noam Chomsky's political writing. AP
The U.S. 'empire' rests on a grisly foundation.
http://www.aljazeerah.info/Opinion%20editorials/2003%20Opinion%20Editorials/August/29%20o/The%20Loneliness%20of%20Noam%20Chomsky%20By%20Arundhatti%20Roy.htm