Al Gore & Cameron Diaz Issue a Challenge for the Most Creative 'Ecospots' Promoting Climate ProtectionDuring Saturday's Live Earth concerts, Al Gore and Cameron Diaz, on behalf of Current TV and in association with the Alliance for Climate Protection, announced the ":60 Seconds to Save the Earth" contest. The contest challenges viewers across the US, UK and the Republic of Ireland to create 15-, 30- or 60-second ecospot PSAs about taking action or motivating change to help fight the climate crisis. For contest rules and details and to submit an ecospot, participants should visit
http://www.current.com/ecospot."Today we are asking young adults to take a stance and use their creative voices to encourage change and help fight the climate crisis," said Al Gore, Chairman of Current TV.
Cameron Diaz went on to add, ":60 Seconds to Save the Earth is a great, creative way for young people from around the world to help inspire the changes they'd like to see for the planet."
Starting today, a personal call to action from Cameron Diaz will begin airing on Current TV asking viewers to submit their own ecospots to
http://www.current.com/ecospot now through September 12, 2007. Additionally, a sample PSA created by Ask A Ninja, the 2007 Webby Award winner for Best Actor, will be running on Current TV and on Current's website to demonstrate the concept.
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