Hotels Find Green Shows Up as Black on the Books

Posted date: 10/15/2007

Hotels Find Green Shows Up as Black on the Books

Eco-Friendly Practices Translate to Cost Efficiencies

By Nadra Kareem
San Fernando Valley Business Journal Staff

It’s not easy being green, but an increasing number of hotels in the state are going the eco-friendly route.

The summer edition of California Lodging, the official publication of the California Lodging Industry Association, declared that the state is leading the emerging green movement in the industry. Two of only five hotels in the world to receive certification by the nationally recognized Leadership in Energy and Environmental Design (LEED) Green Building Rating System are in California.

Moreover, green hotels will be a focal point at the upcoming Americas Lodging Investment Summit at the Hyatt Regency Century Plaza in Los Angeles.

The benefits of going green have certainly not been lost on Bert Seneca, general manager of the Beverly Garland Holiday Inn in North Hollywood.

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Seneca believes that, regardless whether somebody believes in global warming, it makes sense to adopt an energy conservation point of view, as the financial benefits can be tremendous.

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According to Seneca, there is always room for improvement when it comes to being eco-friendly. At the ALIS conference, it will be Wallace’s goal to motivate hotel industry insiders to brainstorm the many ways they can be greener.