EDIT
The virtual world of Second Life, which hit one million residents back in October, is one of the most popular online games of its kind. To even call it a game is perhaps inaccurate. It's a full-fledged virtual world, complete with crime, sex, commodities, and real-world advertising. (Don't miss BusinessWeek's journey into Second Life or its great "Old Fogey's Guide to the Online Universe.") It goes way beyond the traditional online games of old: These days, politicians like former Virginia Gov. Mark Warner hold town meetings and musicians use music streaming to stage "live" concerts in Second Life in order to be heard.
So, it's fascinating to see blogger Nick Carr (also a former exec editor at Harvard Business Review) calculate whether avatars consume more energy than their human counterparts. He found that the thousands of avatars "living" in Second Life at any given moment, given the servers and computers needed to run the virtual world, use about the same amount of electricity as a comparable number of real-life Brazilians. So, here's my question: Has anyone done any research on whether avatars are much more wasteful than their human counterparts? Say, in terms of energy: Do avatars not bother to turn off the lights?
EDIT
http://blog.foreignpolicy.com/node/2544EDIT
If there are on average between 10,000 and 15,000 avatars "living" in Second Life at any point, that means the world has a population of about 12,500. Supporting those 12,500 avatars requires 4,000 servers as well as the 12,500 PCs the avatars' physical alter egos are using. Conservatively, a PC consumes 120 watts and a server consumes 200 watts. Throw in another 50 watts per server for data-center air conditioning. So, on a daily basis, overall Second Life power consumption equals:
(4,000 x 250 x 24) + (12,500 x 120 x 24) = 60,000,000 watt-hours or 60,000 kilowatt-hours
Per capita, that's:
60,000 / 12,500 = 4.8 kWh
Which, annualized, gives us 1,752 kWh. So an avatar consumes 1,752 kWh per year. By comparison, the average human, on a worldwide basis, consumes 2,436 kWh per year. So there you have it: an avatar consumes a bit less energy than a real person, though they're in the same ballpark.
Now, if we limit the comparison to developed countries, where per-capita energy consumption is 7,702 kWh a year, the avatars appear considerably less energy hungry than the humans. But if we look at developing countries, where per-capita consumption is 1,015 kWh, we find that avatars burn through considerably more electricity than people do.
More narrowly still, the average citizen of Brazil consumes 1,884 kWh, which, given the fact that my avatar estimate was rough and conservative, means that your average Second Life avatar consumes about as much electricity as your average Brazilian.
Which means, in turn, that avatars aren't quite as intangible as they seem. They don't have bodies, but they do leave footprints.
EDIT
http://www.roughtype.com/archives/2006/12/avatars_consume.php