Before Brian Bird listed his wife's 2002 Suburban, he did some checking. Average seller's price in the classifieds was about $33,500. Reasonable enough. So that's the price he set on the loaded, low-mileage 4x4. That was 3 1/2 months ago -- before filling up the Suburban hit almost $60 a pop, before dealers started listing equivalent cars below $30,000, and before some car buyers began wondering if the oversized sport utility vehicle might be going the way of the supersized meal.
Today -- national "Stick It to Them Day," according to online organizers of a one-day gas-buying boycott -- the Birds' 2002 Suburban is selling at $30,500/or best offer. Bird has received one call. No call-back. "As gas prices go up, it's like being out in the desert," the Whidbey Islander developer said.
It's a silence familiar to other sellers of large SUVs, as the price of gasoline rolls past $2 a gallon and private parties pull prices on the autos far below Blue Book values. Then wait and wait. With the average price of gas swelling to $2.25 a gallon in the Seattle area, SUV owners are increasingly doing double-takes on daintier gas-sippers, such as compacts, and hybrids -- even mini sport-utility vehicles.
"I'm looking for a smaller Japanese engine, something more fuel-efficient," says Michael Miller, a salesman who regularly travels from his Redmond home to Bellingham. He's had his beloved 2001 Jeep Grand Cherokee -- loaded, always garaged -- listed in the classifieds for more than a month. Asking price: $18,500. He's had two calls. No offers. "If it comes down to it," he says, "I'll definitely trade it in, but I want the most value for the car."
EDIT
http://www.evworld.com/view.cfm?section=communique&newsid=5735