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Everyone in the Clinton campaign knew that Tuesday evening would be a chance to reframe the race. But throughout primary day they believed the reframing would follow a New Hampshire loss to Barack Obama—possibly by a double-digit margin, according to some polls and the campaign's own worst fears. "I was with them all day," said one friend, who watched Clinton and her team write the first drafts of her speech in a Concord hotel suite. "They did not see this coming. No one did." Except, perhaps, you know who; the friend said that at one point during the afternoon, Bill Clinton confided, "You know something, I think we can do something here."
How, exactly, that unlikely something happened was the result of a combination of forces that the campaign itself is only beginning to untangle. Part of it was the boring stuff—the dull, unglamorous work put in by a disciplined ground operation organized by veteran operative Nick Clemons. Late in the game, the campaign also brought in Michael Whouley, who had helped deliver the state for Al Gore in 2000 and John Kerry in 2004.
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A lot of it, though, came from Clinton herself. In the tumultuous days before the primary, she showed sides of herself both tougher and softer than previously known. Clinton lashed out at Barack Obama and John Edwards in Saturday night's debate, visibly angry in a way voters had not seen before. But on Monday, she teared up when asked her how she was coping with the campaign—displaying the kind of emotion that people would associate far more with Bill Clinton than with his wife. Said one prominent Democratic strategist not affiliated with the campaign: "Yesterday helped her a lot with women."
Indeed, it did—especially with unmarried women, a key component of the Democratic base. One campaign adviser noted that where Obama won that demographic by 13 percentage points in Iowa, Clinton carried it by 17 points in New Hampshire—a 30 point shift over in the course of five days. (It also couldn't have hurt that a great number of men from the pundit-ocracy spent the hours before the primary gleefully anticipating a Clinton catastrophe.)
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http://www.time.com/time/politics/article/0,8599,1701640,00.html