THE failure of the New Hampshire pre-election surveys to mirror the outcome of the Democratic race is one of the most significant miscues in modern polling history. All the published polls, including those that surveyed through Monday, had Senator Barack Obama comfortably ahead with an average margin of more than 8 percent. These same polls showed no signs that Senator Hillary Clinton might close that gap, let alone win.
While it will take time for those who conducted the New Hampshire tracking polls to undertake rigorous analyses of their surveys, a number of things are immediately apparent.
First, the problem was not a general failure of polling methodology. These same pollsters did a superb job on the Republican side. Senator John McCain won by 5.5 percent. The last wave of polls found a margin of 5.3 percent. So whatever the problem was, it was specific to Mrs. Clinton versus Mr. Obama.
Second, the inaccuracies don’t seem related to the subtleties of polling methods. The pollsters who overestimated Mr. Obama’s margin ranged from CBS and Gallup (who have the most rigorous voter screens and sampling designs, and have sterling records in presidential elections) to local and computerized polling operations, whose methods are a good deal less refined. Everyone got it wrong.
Third, the mistakes were not the result of a last-minute trend going Mrs. Clinton’s way.
http://www.nytimes.com/2008/01/10/opinion/10kohut.html?th&emc=th