By Howard Kurtz
Washington Post Staff Writer
Monday, January 28, 2008; Page C01
GREENVILLE, S.C. -- When reporters filed onto Barack Obama's press plane after his acrimonious debate with Hillary Rodham Clinton last week, one thing was noticeably missing amid the wine and snacks on the Boeing 737.
There was no high-level campaign spinner to argue that Obama had gotten the better of the exchanges or that the verbal fisticuffs were part of some precisely calculated strategy. On the press bus the next day, mid-level aides dealt with travel logistics but made no attempt to shape the coverage.
In an age of all-out political warfare, the Obama campaign is a bit of an odd duck: It is not obsessed with winning each news cycle. The Illinois senator remains a remote figure to those covering him, and his team, while competent and professional, makes only spotty attempts to drive its preferred story lines in the press.
"There is no charm offensive from the candidate toward the press corps," says Newsweek correspondent Richard Wolffe. "The contact is limited. . . . They see the national media more as a logistical problem than a channel for getting stuff out."
As Obama's blowout victory in Saturday's South Carolina primary shows, an aloof attitude toward the media may not be a liability for a candidate with his oratorical gifts. Even the pundits' attempts to minimize his win by focusing on Obama's capturing a quarter of the white vote -- no small achievement in a three-way contest -- came after a week in which journalists talked about race far more than he did. But the contrast in his press strategy is striking, not just with Clinton's campaign -- which aggressively lobbies journalists around the clock -- but also with the Bush White House and the Clinton White House before that. And that, Obama aides say, is by design.
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