The primary has been exceptionally good for party building. Obama has created a number of significant infrastructure pieces through his campaign, displacing traditional groups the way he promised he would by signaling the end of the old politics of division and partisanship.
Voter Registration: Obama has launched a 50 state registration drive.
"That's why I'm so proud that today our campaign announced a massive volunteer-led voter registration drive in all 50 states to help ensure every single eligible voter takes part in this election so we can take back Washington for the American people."
I have heard from several sources that the Obama campaign is sending out signals to donors, specifically at last weekend's Democracy Alliance convention, to stop giving to outside groups, including America Votes. The campaign also circulated negative press reports about Women's Voices Women's Vote, implying voter suppression.
Obama Organizing Fellows: Here's Obama describing them:
Basically what we've done is we've been attracting so much volunteer talent, so many young people who have gotten involved in the campaign, that we wanted to give a handful of them an opportunity to have some more intensive training. So we've asked them to apply for fellowships. I think they're called Obama Fellows. They will get intensive training, and they will be put on staff and will have an experience, starting in June.
These are unpaid positions, and they will be used to do field organizing, message, and helping to "continue to build the movement". This is pure leadership development, though it continues the class-based diminution of talent by refusing to pay, a problem outlined in Crashing the Gates.
Money: MyBarackObama.com: With 1.5 million donors, this campaign has blown away anything we've ever seen in terms of grassroots fundraising. The technology is all centralized, so Obama knows the name, address, giving patterns, and occupation of every donor out there, as well as social networking information, like who the best raisers are. He has bypassed Actblue, and will probably end up building in a Congressional slate feature to further party build while keeping control of the data.
One email from Moveon to their full list can bring in between $100k to $1M for a candidate, with $1M being the very top end of the range. With one good email to his list, in a few months, Obama will probably be able to bring in $1-3M for a Senate candidate under attack or split that among several. 10-20% of the money going to Senate candidates this cycle might come from Barack Obama's internet operation. Stunning.
Field: MyBarackObama.com (MyBO): MyBarackObama.com is the cornerstone of the campaign, and it will have between 10-15 million opt-in members by election day. This group can be used for lobbying on legislation, GOTV, and donations. It's a cross between Moveon.org and the DNC, and with the White House, it can transform progressive politics and further amplify the power of the Presidency. As coordinated campaigns pick up, and the top of the ticket brings coattails, organizing power is going to further flow to the Obama campaign.
Message and Politics: MyBarackObama.com: Obama used YouTube to push back on Reverend Wright, something he will continue to do to move beyond sound bite politics. He has a good press shop and a way to push message out to the web. The campaign has also, despite thousands of interviews with a huge number of outlets, refused to have Obama interact on progressive blogs. The Fox News situation, where Obama went on Fox News and mismanaged communications, drew criticism from Moveon because taking down Fox News has been a key strategic goal of that organization; nevertheless, the group supported him because of overwhelming adulation from their membership.
SOURCE:
http://www.huffingtonpost.com/matt-stoller/obamas-consolidation-of-t_b_100783.html
Ok. I'm human. THIS moved me. I'm liking Obama more and more.