It's Nixon's sweaty upper lip and five o'clock shadow all over again...
http://www.slate.com/id/2191704/Then, this past weekend, I watched Saturday Night Live with my kids. McCain appeared in close-up in a mildly amusing skit whose purpose (at least from McCain's perspective) was to remove the age issue from voters' minds by turning it into a joke. It worked for Ronald Reagan in 1984; why shouldn't it work for McCain in 2008? With me, though, it had the exact opposite effect. As someone who'd pooh-poohed the age issue, I found myself gasping at McCain's mug as transmitted in glorious HDTV. Wrinkles, blotches, liver spots, scarry tissue—none of these were hidden by McCain's makeup. As McCain cracked wise ("What do we want in our next president? Certainly someone who is very, very, very old."), I found myself thinking, Jeez, he doesn't look like a guy who'll turn 72 this August. He looks like a guy who'll turn 82. (Note to reader: The link I provide to the SNL skit won't give you any sense of what I'm talking about, because the clip isn't high-definition.)
For all I know, McCain is in fine physical condition. If he appears older than his chronological age, that probably has something to do with the torture he endured as a prisoner of war in Vietnam; nine years ago the Arizona Republic reported that he continued to experience "orthopedic limitations" related to his imprisonment, including pain in his shoulders and right knee. But TV is unfair, as Richard Nixon learned when his perspiration and five o'clock shadow helped give John F. Kennedy the edge in the first-ever televised presidential debates. Had HDTV been available eight years later, I'm not sure Nixon could have won the Republican nomination, let alone the presidency.
I'm not the only person who's noticed HDTV's cruel effect on McCain's puss. Atlantic blogger Matthew Yglesias speculated on March 2 that "more pixels-per-inch isn't going to serve McCain's cause very well." On April 11, Switched.com observed that while HDTV brought out Hillary Clinton's wrinkles and McCain's melanoma scars, all it did to Barack Obama was accentuate the veins on his forehead. About a week later, Politico's Michael Calderone had more or less the same thought while watching McCain in high-def on This Week With George Stephanopoulos. (Memo to the McCain campaign: CBS's Face the Nation and NBC's Meet the Press won't upgrade to high-def this year, and therefore might be safer venues through November.) Gelf magazine noted the phenomenon a year before.* Most of these sources cited Phillip Swann, president of TVPredictions.com, who in 2006 took the trouble to rate five leading Republican and five leading Democratic contenders for president according to how they looked on HDTV. In retrospect, Swann's ratings indicate that at least during the primaries, looking good on HDTV was not a major factor. John Edwards got four smiley faces to Hillary Clinton's two; Obama, who had yet to emerge as a serious candidate, wasn't on the list at all. On the Republican side, the surprise winner was Rudy Giuliani, with three smiley faces to McCain's one. But a lot of the debates weren't available on HDTV, and even when they were, a lot of people weren't paying attention. That isn't true anymore.