Buyers' Remorse: How Rank & File Democrats Rejected Obama Once He Was Declared "Inevitable" Nominee

In nearly every demographic category since February 19, Clinton’s percentage of the vote has risen, while Obama’s has fallen. This includes Obama’s supposed “strong” demographic categories such as voters with college degrees post-graduate degrees and voters whose income is above the national median. And Clinton beat Obama in the primaries in March, April and May in most of the major categories.

Once voters realized that Obama would be the nominee, his support within most demographic categories declined, and declined significantly in most cases. Obama’s support declined overall by 2.3%

· Obama’s support among men declined by 2%,
· Obama’s support declined among women by 1.2%,
· Obama’s support declined among White voters by 4.8%,
· Obama’s support declined among Hispanic/Latino voters by 3.2%,
· Obama’s support declined among White males by 6.7%, and
· Obama’s support declined among White females by 3.6%.

· Clinton’s support increased among Males by 6.0%,
· Clinton’s support increased among Females by 3.1%,
· Clinton’s support increased among White voters by 6.2%,
· Clinton’s support increased among Hispanic/Latino voters by 2.6%,
· Clinton’s support increased among White males by 10.8%, and
· Clinton’s support increased among White females by 6.0%.

Obama did manage to increase his support among African Americans overall by 5.4%, among Black men by 6.7%, and among Black women by 9.6%. But when that data is weighed in terms of the overall electorate, the impact of those changes is small.