for the publicity. Also in the past month:
British insurance company to 'protect' Bavarian brown bear
A British insurance company said Wednesday it had negotiated an insurance of 1 million pounds (1.9 million dollars) to protect the first brown bear spotted in Bavaria in southern Germany in 171 years.
BritishInsurance said the sum of 1 million pounds will cover losses and damages caused by the bear 'in the ordinary course of his life.'
In practice, it means that farmers or any other third parties suffering harm because of the bear will receive compensation.
Simon Lance Burgess, Managing Director of BritishInsurance, said Wednesday the policy was aimed at 'encouraging people not to kill the bear.'
http://science.monstersandcritics.com/news/article_1166324.php/British_insurance_company_to_protect_Bavarian_brown_bearTartan Army fans insure for £1m against an England win
Who are these converts to England's cause? They are not people like the Chancellor, Gordon Brown, who, for obvious political reasons, have been forced to pledge their allegiance to the Auld Enemy. They are the Scotland fans who have taken out £1m insurance policies against England winning the World Cup. Britishinsurance.com has been forced to prematurely end its offer, after it was inundated by Scotland fans. As many as 1,000 have paid the £100 premium to ease the pain of a second win for the three lions.
Simon Burgess, managing director of the company, said he was overwhelmed by requests from Scots and had to close the deal after realising that he might end up paying out £1bn.
'After an England supporter took out a £1m insurance policy against England suffering early elimination from the tournament, we were contacted by several Scots who asked whether we had any policies for them, because they were at risk of serious psychological trauma if England won. Within days we had sold 1,000 policies. My mum, who lives outside Glasgow, is very proud of me for giving this protection to Scots fans.'
http://observer.guardian.co.uk/uk_news/story/0,,1784870,00.htmlThat last one is really a straight bet - but if each Scot stands to gain £1 million for a £100 premium/bet, then they got superb odds - but britishinsurance got some publicity out of it (perhaps they mean the 1000 Scots could win £1 million betwen them - in which case the odds were just 9 to 1 - roughly what English bookmakers have offered anyway.