Pac-10, Big 12 discuss TV alliance

"The Pacific-10 Conference had preliminary talks with the Big 12 Conference about a TV alliance and football scheduling partnerships, part of the Pac-10’s effort to boost its profile and revenue.

The Pac-10 does not want to merge with the Big 12, which has schools including University of Texas, Nebraska and University of Colorado, according to the Dallas Morning News. An alliance of the two conferences could boost their negotiating power regarding broadcast deals.

The Big 12 has football TV contracts with ABC/ESPN through 2016 and with FSN through 2012, according to the Kansas City Star newspaper. The Pac-10 has deals with ABC/ESPN and FSN through 2012"

http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2010/05/03/daily85.html