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In basketball, players flail their arms and yell out as if pained when they make contact with a defender to get a foul. This is rarely ever criticized. What's more is that an accepted basketball technique is to fake a shot, get the defender in the air, and then blatantly jump into the defender with no intention of making a basket to get to the free throw line. The defender wasn't trying to commit a foul, and the "shooter" wasn't even trying to really shoot the ball, but the foul is called anyway and the "shooter" gets free throws for it. This is little different than what happens in soccer, and yet in soccer this gets criticized while in basketball it is praised.
In (American) football, just about every "roughing the kicker/passer" calls that I've seen are very dramatized. If anyone can remember the Titans-Steelers playoff game from a few years back, the Titan kicker misses the game winning field goal, but a Steeler blocker grazes his leg and he spins around a few times before dramatically falling to the ground. Flag, penalty, re-kick, Titans win. How much criticism was there? Very little, and the mild criticism came when the kicker pretty much admitted to it (Didier Drogba style for anyone in the know) during a press-conference, saying, "...I might consider a career in drama" (very accurate paraphrasing). More than this, when there is a holding call, the player who is being held will flail their arms and "dramatize" their disadvantage to get the flag thrown; passing interference is also often embellished by the "victim" of the foul.
In soccer, many dives are due to actual fouls, but the ref can't really call them if the player tries to stay on his/her feet, so they go down to indicate the foul that occurred. Oftentimes when a player is truly fouled and they attempt to continue, they will be dispossessed. Now, I've already shown why this World Cup is something of an anomaly, and the disgraceful flopping and pathetic refereeing has made the tournament somewhat frustrating (understatement), especially to soccer fans. You can watch an MLS game after the World Cup is over, and the level of flopping is extremely, extremely lower (Carlos Ruiz of FC Dallas, who is called "el pescadito", or "the little fish" for his flopping antics, is a rare exception). MLS is not a league with the best officiating (which is an incentive to dive for many players), but it is indicative of the fact that soccer does not usually see a high level of diving and acting and the like.
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