The World Health Organisation (WHO) has called on governments to ban all tobacco advertising to help prevent young people taking up the habit.
It accused manufacturers of using increasingly sophisticated marketing techniques to ensare young people, particularly girls in poorer countries.
The UN agency says the more they are exposed to tobacco advertising, the more likely people will start smoking.
The appeal was issued to mark the WHO's World No Tobacco Day.
The organisation said only 5% of the world's population was covered by comprehensive bans on tobacco advertising, promotion and sponsorship.
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http://news.bbc.co.uk/2/hi/in_depth/7428976.stm
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