It is about anti psychotics. They are not being marketed for ADD, but they are heavily marketed according to this article--
http://www.seacoastonline.com/news/03172006/world/93002.htmThe increasing use of anti-psychotics since the mid-1990s corresponds with the introduction of costly and heavily marketed medications such as Zyprexa and Risperdal. The packaging information for both says their safety and effectiveness in children have not been established. Anti-psychotics are intended for use against schizophrenia and other psychotic illnesses.
However, attention deficit disorder is sometimes accompanied by temper outbursts and other disruptive behavior. As a result, some doctors prescribe anti-psychotics to these children to calm them down - a strategy some doctors and parents say works.
The drugs, which typically cost several dollars per pill, are considered safer than older anti-psychotics - at least in adults - but they still can have serious side effects, including weight gain, elevated cholesterol and diabetes.
Anecdotal evidence suggests similar side effects occur in children, but large-scale studies of youngsters are needed, Cooper said.