New recruiting ads focus on Army careers

A scene from one of the Army's five new commericals, which are narrated by actor Gary Sinise and targeted at potential recruits themselves, rather than their parent


New recruiting ads focus on Army careers
By Gina Cavallaro - Staff writer
Posted : Sunday Jan 13, 2008 15:33:26 EST

The Army rolled out five new recruiting commercials that are aimed directly at prospects — rather than parents and other “influencers” — inviting them to “see what it’s like” to be a soldier by visiting the Army recruiting Web site.

Like the first eight commercials launched in October 2006, the new ads use the slogan “Army Strong” and the catchy, victorious music to match.

But unlike those ads, some of which featured touching scenes at kitchen tables between soldiers and their parents, the five new ones place heavy emphasis on the career opportunities available to Army-trained people.

“As it turns out, camouflage is a great way to get noticed,” comes the commanding voice of actor Gary Sinise, who in a low register informs the viewer the Army offers “150 careers in the strength America’s top employers are looking for.”

The family scenes are still out there, but now they’re on the newly overhauled http://www.goarmy.com, which launches with an opening video showing a stack of infantrymen in a smoky alleyway and ends with an invitation to “click on any video” to see other career choices, none of which is combat arms.


Rest of article at: http://www.armytimes.com/news/2008/01/army_goarmy_080113w/

my favorite tv ad was from the late 70's early 80's....

soldiers land on a drop zone and are seen drinking coffee and BSing with their First Sargent....narrator responds with "we do more before 9am than most people do all day"....