Corps premieres its latest recruiting ad

Images of America throughout
Ad underscores shift in way Corps markets itself


Corps premieres its latest recruiting ad
By Andrew Tilghman - Staff writer
Posted : Wednesday Jan 16, 2008 20:59:03 EST

A new and elaborately produced television commercial dubbed “America’s Marines” will be unveiled tonight in a marquee time slot during FOX TV’s “American Idol.”

The 60-second ad portrays real-life Marines in dress blues in scenes from coast to coast, starting at a lighthouse in Rhode Island; running through several small towns and the snow-capped Rocky Mountains; and ending with Marines under San Francisco’s Golden Gate Bridge. The Silent Drill Platoon is featured.

The ad underscores a shift in the way the Marine Corps markets itself. For years, the emphasis was placed on “personal transformation” in the process of becoming a Marine, highlighted in the longtime slogan: “The few, the proud, the Marines.”

“Our strategy has evolved beyond transformation,” said Lt. Col. Mike Zeliff, assistant chief of staff for marketing and advertising. “With this generation of young people, you have to go beyond what it is for them. … They really are concerned about the greater good.

“They may not know whether they want to join the Peace Corps or the Marine Corps,” Zeliff said.


Rest of article at: http://www.marinecorpstimes.com/news/2008/01/marine_new_ad_080116/



uhc comment: I strongly recommend the Peace Corps. You have much less of a chance becoming homeless, getting PTSD, blown up, maimed or dead.

that the Peace Corps is the way to go. If we spent just a couple of % of the Defense budget on the Peace Corps, we could make such an impact in the world and would need fewer and fewer defense $$$$, but I guess Lockheed wouldn't like that.