because they have a high media profile and because they haven't done a lot of research into what Komen does (or doesn't) do.
Here's one of the groundbreaking articles that researched their work. The article talks of how they lobbied behind the scenes to defeat the Patient's Bill of Rights in Congress.
The Marketing of Breast Cancer
http://www.alternet.org/story/14014/..."Brady and the coalition are persistent in their message, yet the circle it travels in remains small, especially when compared with that of the Komen Foundation and its founder, Nancy G. Brinker. Now the U.S. Ambassador to Hungary, Brinker is the E.F. Hutton of the breast cancer world -- when she speaks anyone who's anyone listens.
Brinker relies on the blockbuster PR value of the 5K Race for the Cure. The year-round calendar of cancer walks that draw grief-stricken yet hopeful patients and their loved ones, along with a fawning media, preserve Brinker and her group's image as being on the side of the average American woman tragically afflicted with breast cancer.
So most people would be shocked to find that the Komen Foundation helped block a meaningful Patients Bill of Rights for the women it has purported to serve since the group began in 1982.
Despite proclaiming herself before a 2001 Congressional panel as a "patient advocate for the past 20 years," demanding access to the best possible medical care for all breast cancer patients, Federal Election Commission records show the Komen Foundation and its allies lobbied against the consumer-friendly version of the Patients Bill of Rights in 1999, 2000 and 2001. Brinker then trumpeted old friend George W. Bush in August 2001 for backing a "strong" Patients' Bill of Rights, while most patient advocates felt betrayed.
Brinker's support of Bush should come as no surprise, since Bush nominated Nancy Brinker for a U.S. Ambassador post just less than one business quarter earlier, at the end of May 2001. The President also no doubt helped toast Brinker's Congressional approval for the Hungary position on Aug. 3, 2001, less than 24 hours after the House version of the Patients' Bill of Rights, dubbed "the HMO bill of rights" by critics, passed on Aug. 2, 2001."...
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For the most part, their agenda is focused on "early detection", which research shows doesn't lower breast cancer mortality, and mammography. They spend little, if any, of their funds actually helping women who have breast cancer or advocating for issues like access to care for uninsured women or research into environmental factors that cause breast cancer. Their approach, similar to the GOP, is a "blame the victim first" approach, though couched in fuzzy language and pink ribbons and balloons.
True, a lot of us didn't want to stop shopping at Walmart, but we have to make a stand sometime.