GOOOAAALLL! Dems Hope World Cup Ads Reach New Voters
POSTED: 12:45 pm EDT June 8, 2006
UPDATED: 1:18 pm EDT June 8, 2006
WASHINGTON -- World Cup soccer is "mas que un partido" -- more than a game -- to a group of Democrats. It's a chance to win over Hispanic voters.
The New Democrat Network is starting a $2 million Spanish-language campaign of radio and television ads urging Hispanics to get involved in the political process. The five-month effort begins with ads during the World Cup soccer tournament that begins Friday in Germany.
The radio ad will air in 70 markets nationally and the television ad will focus on six states and nine major markets, including Orlando and Tampa.
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