Airlines Look for Best Ways to Board
By Keith L. Alexander
Tuesday, June 27, 2006; Page D01
Who knew that boarding an aircraft would become the newest customer-service issue to rile passengers since the removal of hot meals on flights?
In the past week, two major airlines have altered boarding policies as part of an effort to appease customers while still getting their flights out quicker.
Last week, Southwest Airlines budged on its 35-year policy of no assigned seats. Next month, Southwest will begin assigning seats to passengers on flights out of San Diego as part of an eight-week trial. The move comes as the carrier is trying to attract more frequent business travelers who avoided the airline because it required passengers to check in for flights at least 24 hours in advance or arrive at the airport hours before departure to be part of the first boarding group with the best shot at preferred seats.
Northwest Airlines last week abandoned row-by-row boarding in its coach cabin and opted for open boarding on domestic and Asia-bound flights. That means, after first-class passengers, top members of its frequent-flier program and those needing extra assistance, the rest of the cabin can scramble. Airline spokesman Dean Breest said the change shaves about seven minutes off boarding times.
Boarding has become the latest quandary for airline executives. How do they get passengers on their flights quickly and easily so that the aircraft can close its doors and depart on time? The quicker they can get an aircraft back in the air, the more money that aircraft makes....
http://www.washingtonpost.com/wp-dyn/content/article/2006/06/26/AR2006062601156.html