Specifically, the mistakes in "message strategy". WHY do they all think fixing the message will fix the FUBAR they have created?
New Message Strategy Needed as Elections Near by Bobby Eberle
The White House has been taking it on the chin lately, and the reverberations are being felt throughout the GOP. From the Harriet Miers nomination to the Dubai Ports and more, the folks in charge of message strategy appear to be asleep at the wheel. Too many times Americans have been surprised by a statement or action, and Americans don’t like surprises. This is a crucial election year, and in order for Republicans to be successful, grassroots conservatives need a strong, consistent message around which we can rally.
The entire message strategy regarding the nomination of Harriet Miers was botched from the beginning. It should have been obvious that one of the issues of utmost concern to conservatives is that of nominating experienced judicial conservatives to the courts. With frustrations being felt over spending, immigration, and other issues, conservatives felt that this was the one area where they could find solace. Instead, the nomination of a judicial unknown to the highest court in the land took conservatives by surprise and smacked of cronyism.
In addition, the message strategy coming out of the White House was inconsistent at best. It was wrong to question then-nominee John Roberts about his religious convictions, yet lacking a judicial track record, the White House attempted to garner support for Miss Miers by touting her strong religious convictions. It was a PR mess that should have never happened. GOP senators were put in the awkward position of being pressured to rally around a nominee who had no grassroots support.
Then, most troubling in the White House message strategy was the deployment of spokespeople who went on the talk shows and claimed that America was being “Islamophobic.” It was very frustrating to hear administration officials lecture the public on being nervous about the UAE becoming involved in port operations when a British company was doing it before. Their message was… so, it’s OK for the British to do it, but not the UAE? The fact of the matter is that most people probably didn’t realize that the British, Chinese, or other countries were involved in port operations. They likely just assumed America supervised America’s ports. Again, the better approach would have been to step back and educate the American public on what’s involved in port operations and who currently participates rather than giving us a big helping of “the UAE is great.”http://www.gopusa.com/theloft/?p=228
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