Arianna to Clooney: Your Problem Is With Your Publicist

For what it's worth.


http://feeds.huffingtonpost.com/huffingtonpost/raw_feed?m=674

When I first invited George Clooney to blog after a screening of Good Night, and Good Luck in New York a few months ago, he said he wasn't sure how a blog worked. So we put together a sample blog from answers he had given on Larry King Live and an interview with the Guardian in London, and sent it to him to rework in any way he wanted.

A publicist who was working on the promotion of Good Night, and Good Luck, emailed back saying, "I will get it to him and get back to you as soon as I hear anything." Three days later, she emailed again, approving, without any changes, what we had sent: "Of course this is fine, Arianna!"

And once we had the approval, that's what we ran: George Clooney's words put into blog form.

This was an honest misunderstanding. But any misunderstanding that occurred, occurred between Clooney and the publicist. We based our decision to post on the unambiguous approval we received in writing. There was no room for misunderstanding in that.

who was or wasn't blogging for HP calls into question who is or isn't. And provides fodder for the anti-blogger brigade.

I love the HP and read it every day but they misled readers on this. I think the criticism is fair. That HP wrote the article and GC or someone on his staff merely approved the text without any changes diminishes the effort in my mind.

If you want to communicate with others with lots of people around, sometimes the best avenue is the direct avenue instead of through several intermediaries. I'm not saying not to use intermediaries. I'm saying that when it comes to business, it's best that you have direct relationships in order to avoid confusion as well as shore up your working relationships.

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