Best. Ad. Yet. "Caught Red-Handed."

go to their website for slides. I think the red gloves are great.



-------- Original Message --------
Subject: Best. Ad. Yet.
Date: Wed, 29 Mar 2006 09:41:35 -0800
From: Tom Matzzie, MoveOn.org Political Action <moveon-help@list.moveon.org>
To: .......


Our Best TV Ads Yet

Our new TV ad series "Caught Red-Handed" is our best-testing ad yet. To get the ads on the air we need to raise $750,000 before Monday. If 30,000 of us contribute $25 we can beat this goal. Can you contribute $25? Click below.

Contribute

The ad connects incumbents and the thousands of dollars they've taken from oil and gas companies to the big giveaways and price-gouging that hurts ordinary Americans. Here are some screenshots. (We whited-out the Congressman's face so we don't tip him off before Monday.)



Dear .......

This Friday at midnight is the deadline for first-quarter election fundraising. To wrap up with a bang we're unveiling our new election TV ads—about big oil lobbying. They're a critical part of the big plan to win.

These are the best testing ads we've ever made but to get them on TV we need to raise $750,000 before Monday. That is our biggest fundraising goal yet but every time we've asked MoveOn members to step up you've done it.

If 30,000 of us contribute $25 we can beat this goal. Can you contribute $25? Click below.

http://political.moveon.org/donate/redhanded.html?id=7147-1192549-Elb3JLAAGwzQLEmEeplruQ&t=3
If we can raise the money together, we'll put the ads on TV at saturation levels in five key districts—places where there's a good chance to beat a Republican incumbent but where it's not a toss-up yet. That'll help broaden the number of seats in play—and make a Democratic takeover even more possible.

The new TV ads are part of a series we're calling "Caught Red-Handed." On-screen during the ads, black and white pictures of Republicans whose hands have been colored red are used as a metaphor for the corruption in Washington.

The first ads in the series expose how the Republican incumbent is taking money from oil and energy companies and then supporting laws that giveaway billions to these companies while they price-gouge ordinary Americans.

The ad strategy is one of our most focused efforts yet. Here are some key points about it:

* The ads are tested to maximize their impact. We're really excited to share that, in early tests, these new TV ads tested better than any ad we've ever created.

* The ads are targeted strategically to help create a win. We'll put the ads on TV in districts that are leaning competitive but need an extra push.

* The ad does double-duty by raising the important issue of energy policy. As The New York Times reported on Monday, the Republican Congress gave away as much as $28 billion to oil and gas companies in last year's energy bill in what the reporter called a, "familiar Washington story of special-interest politics at work."1 Oil and gas companies contributed more than $90 million to politicians since 2000.2

The fundraising goal of $750,000 is really big but we know that together we can beat the goal. Can you contribute $25?

http://political.moveon.org/donate/redhanded.html?id=7147-1192549-Elb3JLAAGwzQLEmEeplruQ&t=4

If we beat our goal before Friday that is even better. Friday's FEC fundraising deadline will be used by some Republicans incumbents to decide if they want to retire this year. That would make the election even more up for grabs. It is important that we put up some big numbers this week. Please contribute.

Thanks for all you do.

–Tom, Jennifer, Adam, Eli and the MoveOn.org Political Action Team
Wednesday, March 29th, 2006

Sources:

1. "Vague Law and Hard Lobbying Add Up to Billions for Big Oil." The New York Times, March 27, 2006.
http://www.moveon.org/r?r=1585

2. Oil and Gas: Long-Term Contribution Trends. Center for Responsive Politics.
http://www.moveon.org/r?r=1586

PAID FOR BY MOVEON.ORG POLITICAL ACTION, http://political.moveon.org/?id=7147-1192549-Elb3JLAAGwzQLEmEeplruQ&t=5
Not authorized by any candidate or candidate's committee.