"The Century of the Self," which is also brilliant (you can see the whole thing at
http://video.google.com/videoplay?docid=8953172273825999151 ).
According to Curtis, the CIA experiments with electroshock therapy proved a failure. They succeeded only in producing a lot of individuals who lacked memories prior to the "therapy" and who could recite the phrase, "I am at ease with myself." I guess the lesson is, shock produces "change" by rendering people less capable of resistance to those who would exploit their weakness, not by healing them.
In any case, the experts recognized that electroshock had failed to enable them to complete re-shape people as they'd hoped. But they didn't give up on their goal.
The other half of the equation, as Curtis shows, is that the experts and elites went on to develop psychoanlytically-derived techniques to control us by creating a powerful, consumerist fantasy life for us that appears to offer happiness. Now, most people in the U.S. seem completely caught up in this fantasy -- even though for the most part, it actually diverts us from true fulfillment.