Obama targeting Boston-area voters with local Super Bowl ad

In a bid to pile up political points in the Bay State, Democratic presidential candidate Sen. Barack Obama is spending big money to advertise locally during the Super Bowl on Sunday.

Obama has bought air time through locally Fox 25 (WFXT-TV) during the big game this Sunday, the station's public record shows. The cost of a 30-second commercial to run locally could cost as much as $250,000, local media insiders said.

The buy comes soon after Obama received a high-profile endorsement from Massachusetts Sen. Edward Kennedy, which opened up the campaign here between Obama and Sen. Hillary Clinton. The ad will run only two days before the Super Tuesday primary taking place in many states, including Massachusetts.

Both Clinton and Obama are planning to run ads in the programming leading up to the Super Bowl, a Fox 25 spokeswoman confirmed. The cost of pre-kick programming before the game could run as high as $75,000 per 30-second spot, local media buyers said.

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